HZPC Growing with our products

Consumers aren’t informed well enough when it comes to fruit and vegetables. We need to feed, not fill. We seem to have forgotten that vegetables supply all nutrients. We have to understand what our body needs in order to buy the right products and to prepare the most nutritious meals we can for our bodies. For instance, red beets are a source of iron and folic acid, whereas tomatoes contain lycopene. What a lot of people don’t know, is that there is quite a difference in nutritional values between different varieties of fruit and vegetables. With vers+ we want to classify those varieties that have an increased nutritional value as being better than average. In terms of potatoes, we see opportunities for Perupas; its higher levels of carotenoids and anthocyanins are both valuable antioxidants for humans.
 

Vers+ might sound a bit idealistic to some. Maybe it is. Our agri chain evolves around yield and financial benefit. What we don’t want, however, is green tomatoes waiting in cold storage until the best prices can be achieved, while they meanwhile lose all their nutrients. With this concept, we need to convince the whole chain and get every partner involved. Money is a driver for decisions, but I am convinced that consumers will be willing to pay a bit more if they get healthier food in return. Maybe we need to promote fruit and vegetables with different star ratings, like we do for meat, where the rating is based on the living conditions of the animal.