Having food delivered to the front door is booming. Driven by online technology, home delivery is growing at lightning speed and it’s the fastest growing food service segment in North America today.
‘In larger cities all around the world you see lots of couriers in the streets, send by formulas like Uber Eats or, in Holland, Thuisbezorgd.nl. Meals on your smartphone’, says Paul Oomen.
Technology, internet and smartphones are changing people’s lives. They also have a big impact on food service. The online market is growing rapidly. Meals are ordered by phone and delivered at home by bike, e-bike, scooter or even by drones and robots.
Younger generations grow up with digital ordering technology. Older generations are becoming increasingly familiar with it as well. Paul Oomen: ‘Voice assisted technologies such as Alexa, Google Home or Siri are developing fast and offer consumers possibilities to order items directly online by using simple voice commands.’