Innovation, Retail 22 December 2016

The Supermarket
of the Future

In the Supermarket of the Future man is at the center of a food chain that is more autonomous and sustainable thanks to the use of new technologies. The interaction between consumers and products goes back to being transparent and honest thanks to the sharing of information. Through new technologies barriers between consumers and producers are eliminated. Consumers know more about the food they eat.


In the Supermarket of the Future: 100% traceable and safe products speak for themselves. Interactive tables offer instant information on any product, like presence of allergens, geographic origins, nutritional values and environmental impact. Shoppers encounter a robot that interacts with them and is capable of transporting and preparing any kind of product. The packaging foreseen for 2020 uses high-pressure packs and is conceived to preserve meat and fish for up to twenty days, showing the state of freshness on a sticker which changes colour.

Future Food District

All of the above could be experienced at The Future Food District, part of Expo Milano 2015. Here possible scenarios for the application of new technologies at each step of the food chain were presented. Visitors were invited to explore different interactions between people and food. This interaction is possible thanks to the use of new technologies and by applying the Internet of Things concept. Reflected was on how food will be produced, distributed, prepared and consumed in the future. Visitors could try a unique and interactive supermarket experience.

Expo Milano

Expo Milano 2015 is the Universal Exhibition that Milan, Italy, hosted from May 1 to October 31. Over this six-month period, Milan became a global showcase where more than 140 participating countries show the best of their technology that offers a concrete answer to a vital need: being able to guarantee healthy, safe and sufficient food for everyone, while respecting the planet. The ‘Future Food District’ was one of the thematic areas at the Expo.

Supermarket of tomorrow

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